Intu shopping centres across Britain will be hosting free activities this Easter, inspired by SpongeBob, titled the SpongeBob SquarePants’ Laughter Party. The campaign will run from 25th March to 14th April and includes Hysterical Prank Classes, Laughter Limbo Challenge and Snail Slalom racing, plus Under-Where Pants Hunt. The Easter experiential event is a result of Nickelodeon UK & Ireland partnering with Intu. At selected Intu centres, SpongeBob will make special appearances to meet fans. Children visiting a Laughter Party could receive a limited-edition SpongeBob Magazine for free, which is filled with jokes, puzzles and games. The activities will vary from location to location.
To win an exclusive family trip to Nickelodeon Land, situated at Blackpool Beach, they can enter an online competition. The Laughter Party activities will be supported by a promotional campaign involving cross-media. It includes in-centre promotion, a NickToons TV ad specially created, plus local and digital radio and PR activity backup. For details on the free activities at SpongeBob SqurePants’ Laughter Party, families can go to the website- intu.co.uk/spongebob.
