Huggies has announced a new nationwide tour, now the second one, to follow on from the tour of last year. It will see their customised American-style bus, which is an iconic yellow school bus, on promotion tour. This bus that is custom-built for potty training will tour all over the United Kingdom. It would be visiting major UK supermarkets, coinciding with their baby events, with potty training experts at hand, giving out advice, money-off vouchers and free samples.
The promotion tour is in a bid to help and educate all parents who are potty training their children and to promote the Pull-Ups range to them. The sponsored event is an integrated campaign that includes digital, TV, print and in-store media with PR. Sarah Gamble, brand manager for UK, said the tour bus shows that with reward and support any child can progress through the potty training process, learning to graduate with the help of Pull-Ups, over to Big Kid underwear.
