The retailer, Game has declared that it would be offering to 341 stores in the UK in partnership with BT.
Game, the retailer store has announced that it would be it will be joining hands with BT and providing 341 stores in the UK with Wi-Fi facilities thereby offering gamers to interact with and find new titles. This initiative will give the retailer an opportunity to display its complete range of gaming matter in the stores as well as via the Internet through a totally manifold channel, multi-interface shopping encounter.
Clients of Game will also be in a position to download a smartphone app in-store for free by using a QR code that will offer them instantaneous accessibility to news, reviews and feedbacks of products, videos as well as details regarding special deals while they are browsing in-store. The easy and convenient shopping experience combined with live reciprocal demonstrations on the consoles in the store will provide them with chances to study as well as try out new products in far more detail ahead of choosing what they would like to buy.
This technological break through has been made possible by a Wi-Fi solution from BT which will be provided in time for the Christmas season, that is just round the corner.
The CEO of Game Retail, Mr. Martyn Gibbs, stated that the launch of in-store Wi-Fi is the start of a totally new customer experience and a big step to accomplishing their dream of providing superior quality for the gamers in the UK.
He went on to say that akin to what is happening in the home film market and music market, all activities via the internet has created a major change in the way that people explore, find and access new video games. He said that as a firm, they were all the time paying attention to what their clients had to say, developing, and making suitable changes to their way of approach to provide them with the greatest gaming experience.
People will have the opportunity to explore, products online ahead of and while they visit the stores to buy something. The in-store accessibility to Wi-Fi would permit the customers to go ahead and finish that trip, availing product details, ratings and reviews that would help them to make the right decision concerning a purchase.
He remarked that it was in all way a very calculated and interesting initiative, though he is uncertain if it would in fact add changes in their profits eventually. He said that he would in his own rights only utilise the Wi-Fi to find out whether the games were less expensive at the various retail stores, which frequently it is.
