To develop the tourism and attract more tourists, Cumbria Tourism is welcoming the businesses in northern areas of the country to take part in their 3 important international travel markets. Hadrian’s Wall and Pennine Way are among the national walking trails which was funded with £1m from Discover England Fund of £40m by Visit England. This is aimed at promoting England’s 7 national trials to attract more visitors from Netherlands, Germany and USA. Cumbria Tourism is in partnership with Marketing Peak District & Derbyshire to get maximum exposure for this project.
The national trial project will help and support to develop the walking routes that take visitors in the track along with tour/travel operators & Walking holiday companies in the UK. The itineraries will also have the places to visit, eat and stay along the way.
Cumbria Tourism will be having tie-up with Northumberland Tourism to provide free training & support to businesses in upcoming months at various locations. These free workshops are aimed at making businesses to get closer to either the northern part of the Pennine Way National Trail or the Hadrian’s Wall National Trail.
Workshop Schedule:
- October 9, 2018 at South Tynedale Railway Discovery Centre, Alston CA9 3JB between 1 pm to 4 pm.
- October 16, 2018 at Matfen Hall, NE20 0RH between 10 am to 1 pm.
- October 30, 2018 at Carriages Tea Room, Station Yard, Bellingham, NE48 2DG between 10 am to 1 pm.
- November 1, 2018 at Appleby Hub, CA16 6QR between 1 pm to 4 pm.
- November 13, 2018 at Carlisle Airport, Carlisle CA6 4NZ between 1 pm to 4 pm.
To know more about free workshops or to book your place, please email to Cris Brown on info@northumberlandtourism.co.uk (Northumberland based workshops) and Francine Bult on campaigns@cumbriatourism.org (Cumbria Based Workshops). Please visit https://northumberlandtourism.org.uk/resources/training/training/118-tourism-development/opportunities/workshops-a-training/855-discover-england-s-great-walking-trails-free-training.
Sue Clarke – Sales & Marketing Manager at Cumbria Tourism said that this is a great opportunity for tourism businesses not only to get free training to attract more international tourists but also get a chance to work with tourism operators overseas to improve their business. The businesses can come to learn about the importance of being a part of a National Trail and to know more about the expectations of international walkers from Netherlands, Germany & USA.
