The Budweiser Live Project has been launched. This is part of Budweiser brand’s Global Music Series and is a music tour in a bespoke tour bus. It will take British acts across the country, this autumn, over three weeks. It will be creating free gigs across the cities toured with fan experience at the heart. The tour will not only support local artists and acts from each city on the tour but feature over the 3 weeks different headline artists. At the end of September, Budweiser Live Project takes-off in London with a free gig by the band Coast, who will be headlining for a week, at Camden Stables Market.
Budweiser is partnering with Spotify for the tour. A new hub, the Budweiser Live Project, will be created to give both gig lovers and music fans details of the tour. They can get great music and even apply for free tickets here. The music discovery and ticketing app ‘Dice’ will offer tickets to the launch event, plus all the tour gigs. Budweiser’s senior brand manager, Isabelle Maratier, said the brand facilitates unforgettable music moments, the aim being to be at the heart of it all. The British talent we have is truly incredible and the bus on the road will bring amazing music moments to fans across Britain, she added.
