London’s professional taxi drivers will be exchanging their taxis with Nissan LEAF to offer free rides.
All professional taxi drivers would be changing their cars fro a Nissan’s electric car LEAF during the weekend to offer people free taxi rides. People who are interested in availing of the free rides would have to send a ‘Tweet’ that has hash tag #6XCHEAPER as well as their selected place destination.
The utilization of Twitter is a vital part of Nissan’s campaign titled “The Big Turn On” that seems to spread the EV message through social networks. Their main objective here is to get one million users shifting to the electric mode of driving in a matter of a mere 100 days.
The great news is that they did touch their target of one million on 18th of June which was eighteen days before the deadline that they had set for themselves.
This move by Nissan is with the objective of collecting comments from people about what they think regarding a prospective taxi of coming years. For instance a ride from Heathrow Airport to Central London would only cost the driver of the taxi electricity charges of just 28 pence when compared to a petrol car driver who would have to shell out 1.68 pounds for petrol. In the same way a ride to Oxford at a speed of 60 miles which is about the capacity of the Nissan LEAF will not even cost the driver one pound. A regular car driver would have to pay approximately 6 pounds for the same journey.
Tweets that are sent to +6XCHEAPER hash tag would be kept track of and the winners would be selected randomly to do away with queuing. Every trip would be kept a track of and it would be revealed to the passengers the amount of money that they would be able to save by way of fuel prices by travelling in an electric car.
