British Gas with Pepper is introducing a new campaign known as Free Swims for Britain. By extending the support for British Swim Team, public can get a swim or swimming lesson for free. This campaign aims to offer direct and email marketing, integrates social media and promotional materials for participating swimming pools. It is not designed exclusive for British Gas customers. The free swimming lesson can be claimed by public who offer their support for British swim team. This campaign is created by Pepper and hopes to attract a number of interested people. Creative director at Pepper, Andy Bolter is very positive about this campaign. This campaign will enable Britain to attain a lot more inside the water. The campaign not only encourages adults but children as well.
Pepper is looking forward to this campaign that is done teaming up with British Gas. Pepper has been working with British Gas for the past three years. A skill like this will encourage people to adopt swimming, an essential and life saving skill. Everyone who wants to benefit from this free swim or swimming lesson can come forwards and pledge support for the swim team. ‘Free Swims for Britain’ campaign launched few days earlier is sure to receive positive feedbacks and responses.
