L’Oreal, the leading cosmetic brand in the country is all set to give its marketing strategy a new makeover. As part of the makeover, the company launches a multi-channel marketing campaign. This campaign includes traditional as well as digital forms of advertising that hopes to give better advertisements. Recently, the company has introduced a program called digital customer relationship management (CRM). This program consists of direct mailers in order to reward consumers. Buyers who share their opinions and feedback with the company are offered with the rewards.
Lorealinsider.co.uk website is created where, free samples will be provided to the customers. These free samples from L’Oreal are sure to appeal customers, especially the woman folks. Apart from the free samples, it also offers free advices and download coupons. Through this website, customers can access free services and free samples. The company distributes over 500,000 mail pieces to popularise the webpage. For social networking lovers, an exclusive option is provided where customers can sign into the website via their Facebook accounts.
By launching the website, the company aims at gathering information and details from customers. Customer’s opinions and feedbacks on products are also collected. To get the attractive rewards all the customer have to do is share their views and opinions about the products.
